San Francisco Small Business Week 2017

Who's Your Jenny? How to Identify Your Target Market
Time:  12:30 - 2:00 PM
Category: Marketing and Advertising

Identifying your ideal target market may be the most vital task for every small business owner, because it enables you to craft a precise marketing plan that gets results. However, business owners are often afraid to eliminate anyone as a potential target. Using interactive exercises and examples like Old Navy's fictional, typical customer, “Jenny,” Ken Stram and Maureen Futtner will teach small business owners how to paint a clear and specific picture of their ideal customer. 

Arriving at a clearly defined target audience will help you:

•        choose the most appropriate messages, tactics, and brand images;
•        make decisions about how to spend your limited marketing budget; and
•        grow the business of your dreams.

This lively workshop will include exercises and group activities, and helpful handouts and worksheets will be provided.

All programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. For more information, contact info@sfsmallbusinessweek.com.

Beyond the Basics: Social Media & SEO Hacks for Business Owners
Time: 3:00pm - 4:30pm
Category: Marketing and Advertising

Social Media and Search Engine Optimization (SEO) go hand-in-hand, which is why as a business owner you need to know more than just how to click “Publish” if you want profitable results. This practical workshop goes beyond the social media basics and will focus on useful social media hacks, recommended social media and web tools, and how to make sure that your content is not just written well, but also strategic for search engines. Bring a cup of coffee and your questions, because you won’t be sitting idly in this interactive workshop! Beginners welcome.

All programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. For more information, contact info@sfsmallbusinessweek.com.

Influential Selling: How to Turn Connections Into Revenue
Time: 12:30 - 2:00pm
Category: Business

Like any business owner you’re always looking for ways to get your name in front of your target audience whether it’s through advertising, cold calling, public speaking or networking and selling. Join Tony Wilkins as he shares his best tips for generating revenue and building brand awareness through this unique approach to networking and selling.

All programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. For more information, contact info@sfsmallbusinessweek.com.