San Francisco Small Business Week 2017

Who's Your Jenny? How to Identify Your Target Market
Time:  12:30 - 2:00 PM
Category: Marketing and Advertising

Identifying your ideal target market may be the most vital task for every small business owner, because it enables you to craft a precise marketing plan that gets results. However, business owners are often afraid to eliminate anyone as a potential target. Using interactive exercises and examples like Old Navy's fictional, typical customer, “Jenny,” Ken Stram and Maureen Futtner will teach small business owners how to paint a clear and specific picture of their ideal customer. 

Arriving at a clearly defined target audience will help you:

•        choose the most appropriate messages, tactics, and brand images;
•        make decisions about how to spend your limited marketing budget; and
•        grow the business of your dreams.

This lively workshop will include exercises and group activities, and helpful handouts and worksheets will be provided.

All programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. For more information, contact info@sfsmallbusinessweek.com.