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Monday, May 15 • 12:30pm - 2:00pm
Who's Your Jenny? How to Identify Your Target Market

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Who's Your Jenny? How to Identify Your Target Market
Time:  12:30 - 2:00 PM
Category: Marketing and Advertising

Identifying your ideal target market may be the most vital task for every small business owner, because it enables you to craft a precise marketing plan that gets results. However, business owners are often afraid to eliminate anyone as a potential target. Using interactive exercises and examples like Old Navy's fictional, typical customer, “Jenny,” Ken Stram and Maureen Futtner will teach small business owners how to paint a clear and specific picture of their ideal customer. 

Arriving at a clearly defined target audience will help you:

•        choose the most appropriate messages, tactics, and brand images;
•        make decisions about how to spend your limited marketing budget; and
•        grow the business of your dreams.

This lively workshop will include exercises and group activities, and helpful handouts and worksheets will be provided.

All programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance. For more information, contact info@sfsmallbusinessweek.com.


Speakers
avatar for Maureen Futtner

Maureen Futtner

Maureen Futtner and Associates
With two decades of experience, Maureen specializes in helping values-driven organizations secure media coverage to reach their intended audiences. Maureen’s clients run the gamut, from mixed-use real estate developments to neighborhood pop-up shops.
avatar for Ken Stram

Ken Stram

2Bridge Communications
Ken Stram is the president and founder of 2Bridge Communications, a full-service communications agency. Ken has more than 20 years of experience helping organizations achieve their business objectives through a combination of message development, public relations, marketing... Read More →


Monday May 15, 2017 12:30pm - 2:00pm
SBA 455 Market St #600, San Francisco, CA 94105

Attendees (33)